• The Beauty Mark

7 Makeup Mistakes that are Aging you

Hollywood’s top makeup artists talk about makeup mistakes women make and give tips on correcting them.


”Lots of women wear heavy lipstick with blue undertones, which immediately makes the lips look small and cold. Go for color, just make sure it pops.” -Molly R. Stern (makeup artist for Reese Witherspoon)

The Beauty Mark recommendation: Jane Iredale glosses and lip crayons come in a variety of beautiful colors. Stop in store to have a beauty concierge help pick the perfect pout color for you!


”Beware of powder! Too much tinted loose powder can cake and discolor the skin, particularly around the eyes and smile lines. Instead, I love to use a light dusting of translucent powder with a large powder brush to avoid depositing too much. Or you could go with a light dusting of bronzing powder to add warmth.” -Georgie Eisdell (makeup artist for Carey Mulligan)

The Beauty Mark recommendation: Jane Iredale Pure Pressed powder. Stop in store for custom color matching.


”Luminous blush or highlighter tends to settle into any little creases and highlights imperfections. The same goes for frosted lipsticks. For a more natural-looking glow, keep your skin hydrated and finish makeup with a hydrating mist, or a bit of water in an atomizer.” -Tamah (makeup artist for Allison Williams)

The Beauty Mark recommendation: Miyu Hydrating Mist. Incredibly hydrating and smells amazing. Available in store.


”Eyebrows that are too dark or strong are distracting. Always use a pencil or powder in a shade lighter than your natural tone to fill and define. You want your brows to frame the eye and create structure, but they should never be the main event.” -Matthew VanLeeuwen (Naomi Watts makeup artist)

The Beauty Mark recommendation: Revitabrow Advanced serum will help grow your brows into healthier looking, more luxurious brows.


”Glittery or shiny shadows can be very aging. Glimmer exaggerates wrinkles and minimizes contours. Instead, use matte shadows to shape the eyes and define the crease. If you want to use shimmer, just keep it under control. Use a touch at the center of the lid and micro-touch on the inner corner.” -Patti Dubroff (Charlize Theron makeup artist)

The Beauty Mark recommendation: We offer Jane Iredale shadow pallettes that have minimal to no shimmer. Stop in store where one of our beauty concierges will help determine which pallette is right for you and demonstrate the proper application technique.


”Dark lips are in, but you have to be careful. Heavy, opaque coverage with a strong line makes you lips looks thin, and age you by 15 years if you’re a day over 25. I like sheerer formulas, patted on with your ring finger. That way you get soft edges on the lips, which works to make them feel fuller, not thinner.” - Fionna Stiles (Jennifer Garner makeup artist)


”So many women don’t maintain their makeup during the day, and runny mascara or liner ends up settling in wrinkles. Toss a few Q-Tips in your bag, and use it to clean up throughout the day. You’ll look fresher, and in turn, younger.” -Stephen Sollitto (Rosie Huntington-Whitely makeup artist)